dynamically continuous innovation
- dynamically continuous innovation
The development of new products that are different from previously available products but that do not strikingly change buying or usage patterns. Thus the company remains in the same product and markets but continues to improve the products. This needs to be done dynamically (to save time and increase effectiveness), as well as continuously, because of the effect of the product life cycle Compare discontinuous innovation
Big dictionary of business and management.
2014.
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